With the industry being put on a holding pattern during the pandemic, those looking for a suitable launchpad to showcase their latest products might find MCVE 2021 ready for them.

Many found themselves without a suitable way to launch their new products or services during the first half of the year as much of the world was in lock-down. Exhibitions have been postponed or cancelled.

Meanwhile, the pipeline of new products and services is full and makers are ready to showcase their latest offerings. Although these products may be launched a little later than anticipated, presenting them to the market at MCVE 2021 will mean that they are still presented to a wide audience from the region. “With MCVE being an established exhibition, we hope that more exhibitors will come to join us as we represent one of the few events that are currently scheduled for next year,” said Stefan Pertz, Organiser of the event, which is seeing the fifth instalment coming up.

A number of established brands have already signed on and are gearing up to be present at the show. Adding to the excitement is newcomer Hap Seng Trucks Distribution, which is currently occupying the single biggest space at MCVE 2021. Other new joiners include Greatocean Automobile Supply Sdn Bhd, Kitar Teliti Sdn Bhd, Maxlastic and Servcar Resources and Webasto while HYVA is making a comeback.

Talking about the fringe program, Pertz assured that there will be plenty of action. However, he asked for patience as the organisers would need to monitor the situation and ensure that whatever is done to support the event is aligned with the prevailing rules resulting from the current pandemic. “We are confident that it will be a great show, with a lot of sub-events. Delegates and exhibitors can rest assured that we will adhere to any rules imposed and that the safety of everyone is our outmost concern, as it has always been.”

The 2019 instalment of MCVE, the region’s biggest exhibition for the commercial vehicle industry was fully sold with three days filled with seminars, driver competitions and the “Hour of Power”, making it a resounding success that was lauded by the industry. At the time of writing, some 70 percent of the indoor space had been taken up and interest has been picking up again. Pertz recommends that those interested in making the event their venue to network, showcase new products and foster relationships book their spots swiftly in order to avoid disappointment.